The Inner Power project is a tribute to mature women. I would like to be a discreet medium that will be an element of conveying important content. I invited well-known and respected women to the project, who will talk about their struggles in life, raise important topics, as well as tell what is their strength and what they draw their power from.
50 years is an important, breakthrough moment in the life of every woman, I am lucky with people, I have met many important women in my life, to whom I owe a lot and to whom I would like to thank through this project. Maturity is beautiful when understood. My desire is to bring and consolidate in the social awareness the strength and the enormous inner power that mature women have in them.
The symbol of the Inner Power project is a woman – a tree, a tree, in order to have beautiful flowers and fruit, must have good, healthy roots. 50 plus women are just like that. Their strength, power flowing from internal energy allows them to survive even the most difficult situations.
The power is within us.
Ambasadorkami projektu są: Irena Santor – honorowa ambasadorka, Grażyna Szapołowska, Alicja Węgorzewska-Whiskerd, Katarzyna Grochola, Anna Korcz, Joanna Kurowska, Katarzyna Żak, Jolanta Fraszyńska i Agata Młynarska.
Goal of the project
The project aims to give meaning to mature women who become transparent to men and the environment in which they function with age. They are attacked by mental and social problems. Often they themselves struggle with passing, with changes in their body and mind. Demographic trends show that society is aging, but the cult of the young body promoted by the media makes mature women ashamed to talk about their age, they often look good, but the society is not ready to receive them with due respect, recognition and understanding. The 50-year-old is a mature woman who has had various experiences behind her, a wife, partner, mother, mistress, she reacts very carefully to the surrounding reality. She realizes that a lot is behind her, but at the same time there is still a lot ahead of her. The power of mature women comes from calmness, balance, self-awareness, accumulated experiences and knowledge. At this age, a woman expects much more from herself, does not waste time on meaninglessness because life has taught her to value its value.
I would like to involve important opinion-forming media in the project in order to present and treat mature women in a responsible and sustainable way. The project “Inner Power” is to evoke the truth about the world of women, about their life cycle, and above all, to measure society with dignity against the inevitability of passing away.
Analytical experiences allow me to see and understand my clients in a different way, dressing a mature woman is like rediscovering her femininity. As part of the project, I want to create a fashion “must have” for women 50 plus. My plan is to write a book in which I will describe the above-mentioned areas of life of 50 plus women and in the second part of it will illustrate the fashion “must have”. I sincerely believe that these are not all the possibilities of media dissemination of the project.